CreateCulture Lab: "Identifying Emerging Opportunities in the Creative Industry: Strategies for Startups" by Alex Kashkarov
Join us for a workshop on "Identifying Emerging Opportunities in the Creative Industry: Strategies for Startups" by Alex Kashkărov on January 31st at 7:00 PM in CreateCulture Space.
The key to a successful startup lies in finding a timely, innovative idea within an emerging market niche. The growth of the market is a crucial factor, often having a greater impact on revenue than other aspects. For a new startup, competing with established players in a large market is a daunting challenge due to the significant financial resources required. The strategic approach, therefore, involves pinpointing smaller, dynamic niches within the broader market. These niches are characterized by current shifts in technology, market dynamics, or consumer behavior, providing fertile ground for new startups. As these niches experience exponential growth, startups positioned in them have the opportunity to grow at a similar pace.
What is the scale of today's creative industry markets, and what are the significant changes they're undergoing? How does one identify and capitalize on a niche with growth potential, and what strategies should be employed when facing competition? Additionally, how can a startup remain agile and adaptive without losing sight of its long-term strategic objectives? Our workshop dedicated to startup strategies in the creative industries offers in-depth insights and answers to these pivotal questions.
Alex Kashkărov is a strategist, he used to work as a management consultant at Deloitte and other top-tier firms and as a director for strategy at an investment fund in Eastern Europe. Alex restructured a manufacturing business with $150M in revenue, executed its interim management as a vice CEO; developed an organizational changes program for a leading production company (~20K FTE); defined market segments and investment targets with a growth potential of up to 20x and developed investment strategies for 20+ tech industries of the fund’s investment focus. Alex has a Master’s degree in Strategic Management and Corporate Governance. Being an innovative visionary, he founded a wine-tech company Airate in 2020 and a venture studio in 2023. Previously, Alex had a successful IT hardware company he was leading. Alex actively supports WWF (The World Wide Fund for Nature) and other environmental NGOs for 15 years.
📅 Date: January 31st, 2024
🕒 Time: 7:00 PM
📍 Venue: CreateCulture Space (Karmelitų gatvė 5)
See you there!