How to Communicate to be Attractive on the Swedish Market?...

Kaip komunikuoti, kad būtum įdomus Švedijos rinkoje?

How to Communicate to be Attractive on the Swedish Market?

Aleksandras Laurinavicius, Commercial Attaché, Embassy of the Republic of Lithuania to the Kingdom of Sweden

ENTERING SWEDISH MARKET

• Main ways of contact
• Dos and don’ts

Beside sharing his B2B experience with Swedish and Lithuanian companies, Aleksandras will analyze two cases – how to think, how to find your unique selling point, how to position yourself in Swedish market.

Case 1.       Lithuanian linen garments producer (20 employees) produces women and children outerwear from linen, has international sales through its online shop, needs to enter Swedish market with own label,  interested to get contacts with boutiques, to sell through Swedish online platforms or company’s platform.

Case 2.       Lithuanian wooden furniture producer (100 employees) produces private label furniture for some international furniture companies, produces and sells own label furniture in Lithuania, needs to find private label partners in Sweden, needs to evaluate entering into the Swedish market with own label.

Lennart Nordfors

Lennart is a senior partner at public relations and communications agency Gullers Grupp. Expert in strategic consulting, development of communication strategy and plans, author of several books on trends and future scenarios.