Customer-Centric Approach in Project Management

Customer-Centric Approach in Project Management

In today’s fast-changing business landscape, customer expectations evolve faster than many traditional project frameworks can handle. A customer-centric approach ensures that your projects don’t just meet deadlines and budgets—they deliver genuine value, enhance user satisfaction, and maintain long-term relevance.

This webinar will explore how to integrate customer insights into every stage of project management. You’ll gain practical strategies to align your processes with customer needs while still maintaining control, structure, and measurable outcomes.

What you’ll learn:
✅ Why customer-centric project management matters in modern organizations
✅ How to conduct effective user research (surveys, interviews, observations)
✅ Tools & techniques: personas, journey maps, empathy maps, feedback loops, usability testing
✅ How customer-centricity fits into Waterfall, Agile, and Hybrid frameworks
✅ Real-world examples of projects that succeeded—or failed—based on customer alignment

Speaker:
Turkan Devrijova, PMP – a multifaceted professional with expertise in project management, UX research, and market analysis. With over 10 years of experience in human-centered design and a PMP certification, Turkan teaches project management, mentors PMP candidates, and actively contributes to PMI communities.

Her background includes roles in FinTech, UX, and international projects, and she is currently pursuing her second Master’s degree in Technology Project Management at the University of Houston. Beyond her professional work, Turkan is a certified life & business coach, small business owner, writer, multilingual communicator, and advocate for global collaboration.

Event Details:
Date: 7 August
Time: 18:00 (Vilnius time)
Location: Online (Microsoft Teams platform)
Price: Free